CORE: Bringing Bacardi’s
Retail Vision to Life
Bacardi USA
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From Presentation to Immersion: Bacardi’s CORE Brings the Picture of Success to Life
The Challenge
Bacardi USA’s Strategy and Insights team developed an “on-shelf” program called Picture of Success to guide retailers in optimizing product displays. But the program lived only as a PowerPoint deck—making it difficult to inspire, persuade, or clearly communicate the vision to retail partners.
The Insight
Seeing is believing. For retailers, understanding shelf strategy isn’t just about data—it’s about experiencing how those strategies translate into real-world environments. To bring the Picture of Success to life, we needed to move beyond slides and create an immersive, hands-on experience.
The Idea
Together with the Bacardi team, we brainstormed, sketched, and reimagined the presentation as a fully interactive space. The result was the Center of Retail Excellence (CORE): a walk-in experience where retailers could step directly into three distinct retail environments—
Mom & Pop shop
Mass retail
Travel retail
Each space showcased shelf layouts, merchandising strategies, and customer journeys in a way that was tangible, inspiring, and easy to envision.
The Impact
CORE transformed how Bacardi engaged with retail partners:
Turned a static presentation into a dynamic brand experience
Made abstract strategies tangible and actionable
Elevated Bacardi’s authority as a thought leader in retail excellence
With CORE, Bacardi didn’t just tell retailers what success looked like—they let them walk right into it.
