The Future of Health Care Begins
with the Human Spirit.
AdventHealth
Scroll ↓
Reclaiming Wholeness: The AdventHealth Human Spirit Campaign
The Challenge
AdventHealth is a pioneer in Whole Person Care—treating body, mind, and spirit with equal intention. But in a healthcare landscape crowded with claims of innovation and clinical excellence, the brand needed to differentiate itself not just as a provider, but as a movement. The goal was to define a “category of one” and inspire people to see health care through a lens of wholeness.
The Insight
The essence of AdventHealth isn’t only in world-class medicine—it’s in recognizing and elevating the human spirit. While medical charts can measure heart rates and lab results, they can’t capture courage, kindness, or determination. These unmeasurable qualities are what truly set AdventHealth apart.
The Idea
We created the Human Spirit Campaign, a manifesto and brand platform that brought Whole Person Care to life in a powerful new way. Through stories, imagery, and messaging, we celebrated the everyday triumphs of the human spirit:
The doctor who doesn’t stop searching for answers in the data
The athlete pushing to recover before the season begins
The grandfather regaining strength after heart failure
The child who believes in a brighter tomorrow
By defining and celebrating the unmeasurable power that connects us all, AdventHealth positioned itself as more than a healthcare system—it became a champion of wholeness.
The Impact
The Human Spirit Campaign reframed AdventHealth’s brand identity:
Elevated AdventHealth as a “category of one” in the healthcare industry
Deepened emotional resonance with patients, providers, and communities
Inspired audiences to see AdventHealth not only as a place of care, but as a partner in reclaiming wholeness
The Human Spirit can’t be measured, but through this campaign, it was recognized, shared, and celebrated—uniting patients, caregivers, and communities in a new vision for health care.
